Microsoft spent four years hyping Vista, and it was a colossal, costly failure when it was eventually released. They then hyped Windows 8 as some sort of unified miracle OS for desktop and mobile devices – and it turned out to be a two-headed abomination that had seasoned professionals tearing their hair out. And now, Windows 10 – which Microsoft’s marketing geniuses think they can smooth over Windows 8 bad customer experiences with by skipping a major version number.
How many more expensive, time-wasting chances are folks going to give before realising Microsoft just cannot get it right?